Briefly Retail - Issue 2016 - 4

If You Can’t Beat ‘Em…

 Historically, retailers have found it difficult to combat the dominance of the mega-retailers during periods of high-volume selling.  By all estimates, this holiday season, which is projected by NRF to exceed last year’s record breaking volume levels, will be no different.  Amazon, WalMart, Apple and Google have all made moves to leverage their not inconsiderable customer share of attention to enhance their own return with key investments in online selling, logistics, retail analytics and loyalty programming.

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All is Fair in Love and War...But Not in Business

As we noted in a June newsletter, the largest retail players may be revisiting their pricing and promotional strategies – consciously moving away from a “lowest price guarantee” model - in an effort to capitalize on their market dominance.  We discussed that with Amazon’s well documented growth in search – now pegged at 55% of all direct searches for products - and Walmart’s physical presence, size, matching logistics and continued innovation, perhaps both are feeling that their smaller competition has been so effectively weakened that they are no longer a viable threat.  We suggested at the time that most people might not even notice.

 Well somebody did… Read More