As we noted in a June newsletter, the largest retail players may be revisiting their pricing and promotional strategies – consciously moving away from a “lowest price guarantee” model - in an effort to capitalize on their market dominance. We discussed that with Amazon’s well documented growth in search – now pegged at 55% of all direct searches for products - and Walmart’s physical presence, size, matching logistics and continued innovation, perhaps both are feeling that their smaller competition has been so effectively weakened that they are no longer a viable threat. We suggested at the time that most people might not even notice.

Well somebody did… Read More