Loyalty is King

Amazon opened their first physical retail store in Portland just about one year ago. They have opened two more locations (Portland and San Diego) since then and are projected to open two others (Chicago and Boston) soon. While Amazon is not exactly known for its brick and mortar retail prowess, they are proving once again that they clearly understand their customer’s purchasing dynamics; aggressively deploying an omni-channel pricing strategy that not only seamlessly connects to their online channel, but uses their dominant Amazon Prime offering to underscore the point. Read More...