Briefly Retail - Issue 2017 - 6 →
Know Your Customer - Literally
According to Boston Retail Partners’ 18th Annual POS/Customer Engagement Survey, retailers are still struggling to find the best way to identify customers as they walk through their doors. This despite the fact that a very large (and growing) majority of the retailers surveyed have indicated that this is critical for their success in engaging customers. Not only are retailers struggling with determining exactly what is the best way to identify customers, but they are also grappling with the challenge of when this should happen. Read More...